Air New Zealand’s decision to withdraw its trade mark application for its logo “Kia Ora” has highlighted the difficult balancing act of what is and is…
As a comparatively small player in the global marketplace, New Zealand relies on the high quality of its export produce to foot it with the competitio…
Protection of trade secrets in the modern era is as indispensable to business as coal is to Newcastle. Many businesses have valuable IP which may not…
Investment and innovation and new technologies is critical to the economic survival of the lower South Island. Given the challenges to traditional…
Champagne, Parma Ham, Mozzarella, Central Otago Pinot Noir – what do they have in common? They are all geographical indications, a particular type of …
One of the common challenges we face when seeing a client who wishes to commercialise a new idea or invention is that they may have got well down the …
Most branding consultants would stress the importance to clients of using social media as part of any brand development strategy. In many cases this w…
Registering a trade mark is an effective way of protecting your business goodwill and reputation in goods and services and relatively inexpensive to o…