Investment and innovation and new technologies is critical to the economic survival of the lower South Island. Given the challenges to traditional…
Champagne, Parma Ham, Mozzarella, Central Otago Pinot Noir – what do they have in common? They are all geographical indications, a particular type of …
One of the common challenges we face when seeing a client who wishes to commercialise a new idea or invention is that they may have got well down the …
Most branding consultants would stress the importance to clients of using social media as part of any brand development strategy. In many cases this w…
Registering a trade mark is an effective way of protecting your business goodwill and reputation in goods and services and relatively inexpensive to o…